Simple plans. Start free.
Dealer plans
Free
To get started
Free for good. No card needed.
Start free- Up to 10 vehicles, sold ones included
- Up to 10 photos per vehicle
- Dealer website on a free subdomain
- Lead inbox, VIN decoding, CRM
- Free bills of sale
- Tap to text leads from your own phone
- 1 user
Starter
For small lots
Pay yearly and get 2 months free. 30-day free trial, no card needed.
Start 30-day trialEverything in Free, plus:
- Up to 25 vehicles for sale (sold ones don't count)
- Up to 50 photos per vehicle
- Deal desk
- Custom domain
- 1 user, extra users $5/user/mo
Pro
For busy retail lots
Pay yearly and get 2 months free. 30-day free trial, no card needed.
Start 30-day trialEverything in Starter, plus:
- Up to 60 vehicles for sale (sold ones don't count)
- Up to 50 photos per vehicle
- E-sign
- Listing feeds
- 2 users included, extra users $5/user/mo
Max
For buy here pay here lots
Pay yearly and get 2 months free. 30-day free trial, no card needed.
Start 30-day trialEverything in Pro, plus:
- Unlimited vehicles
- Up to 50 photos per vehicle
- BHPH: autopay, collections, GPS, portfolio reports
- Automatic payment texts (welcome, reminders, receipts), up to 1,000 a month
Need more texts? Add Unlimited texts for $19.99/mo.
Shop plans
For repair, tint, detailing and wrap shops, barbers and any business that takes bookings.
Shop Free
For any shop that takes bookings
Free for good. No card needed.
Start free- Shop website on a free subdomain
- Services list, hours and contact
- Tap to call or text
- 2 users
Shop Pro
For repair, tint, detailing and wrap shops, barbers and more
Pay yearly and get 2 months free. 30-day free trial, no card needed.
Start 30-day trialEverything in Shop Free, plus:
- Online booking, appointments and schedule
- Work orders, invoices, parts
- Customers, reviews, service reports, reminders
- Custom domain, no message cap
- 2 users included, extra users $5/user/mo
- Technicians free, as many as you need
Also an add-on to Starter, Pro or Max for $9.99/mo.
Add-ons
- Extra user $5/user/mo. Add another person to your account. On Starter, Pro, Max, Shop Pro.
- Shop Pro $9.99/mo. Online booking, work orders, invoices and parts for your service bay. Technicians are free. On Starter, Pro, Max.
- Unlimited texts $19.99/mo. Removes the 1,000 a month cap on BHPH payment texts. On Max.
- Starter, Pro, Max and Shop Pro come with a 30-day free trial. No card needed.
- From day 20 of your trial you'll see a reminder to add a card.
- If the trial ends without a card, you move to the free plan. Nothing is deleted.
- Bills of sale are free on every plan.
- Every website shows a small "Powered by LotPulse" link in the footer.
Questions
Do I need a card to start a trial?
No. Starter, Pro, Max and Shop Pro come with a 30-day free trial and no card. From day 20 you'll see a reminder to add one.
What happens when my trial ends?
If you don't add a card, you move to Free (or Shop Free). Your vehicles, photos, customers and deals stay. Nothing is deleted.
Do sold cars count toward my limit?
On Free, yes: up to 10 vehicles in total, sold ones included. Deleting an unsold car frees a slot. On Starter and Pro only cars for sale count. Max has no limit.
What if I go over a limit after a downgrade?
Nothing is deleted and your website keeps showing every car and photo. You just can't add new ones until you're under the limit or upgrade.
What's the difference between yearly and monthly?
Yearly gets you 2 months free. For example, Pro is $39.99/mo or $399.90/yr.
Do technicians count as users?
No. Technicians are free on every plan, as many as you need. They see their jobs, never prices or payments. Shop plans include 2 other users (you count as one); extra users are $5/user/mo.
Can I add Shop Pro to my dealer plan?
Yes. Add Shop Pro to Starter, Pro or Max for $9.99/mo.
Does LotPulse send texts for me?
Only BHPH payment texts on Max (welcome, reminders and receipts), up to 1,000 a month. Need more? Add Unlimited texts for $19.99/mo. Everything else you text from your own phone with one tap.
Can I remove the "Powered by LotPulse" link?
No. Every plan shows a small link in the website footer.
How do referrals work?
Share your referral link from your billing settings. When the dealer or shop you refer makes their first payment on a paid plan, you both get one month free as account credit. You can earn up to 12 free months a year.
Can I change plans or cancel?
Yes. Change or cancel any time from your billing settings.